Today we launch our updated look, but don’t worry -- we are still the same brand and company! Casa Amarosa has always cared about the story behind its products and even with our updated look, we continue to value transparency, ethical production, and above all empowering communities by supporting women employees, artisans and small enterprises across India
Our first logo was created before the company launched. It was colorful, playful, and whimsical which represented the initial product line. As our company grew and design trends evolved, we felt that the brand logo did not follow suit.
As a wholesale company, we have built a strong partnership with our retailers. Our partner feedback pointed to a discerning retail customer who cared about the brand as much as the product - and being design-first, it was a priority to reflect good design all around.
Our new visual identity uses a simpler, more sophisticated color palette and better aligns with a more luxe brand positioning. It is an evolution of our brand and one that can provide our retail partners with better support to sell our products through to the end consumer.
Over the next few months, you will see all the other visuals around Casa Amarosa aligning around this new direction: on the website, emails, social platforms, and on the product such as tags, labels. It is still us. We will still be Casa Amarosa, a wholesale brand for retailers – but with a more refined brand aesthetic.